With the number of less than favorable reviews, I was hesitant to try this. I got it in the sample pack and tried it today. I don't get the strong aftertaste that others have mentioned and it certainly tastes like cinnamon, but it just isn't my favorite flavor. All the other TD protein flavors are so good so they set a high bar. I think some people will probably really like this, it certainly isn't bad, but I just prefer the other flavors I have tried (chocolate, vanilla, chocolate peanut butter, and cookies and cream).