I had never used a protein powder before, but one of the reasons I hadn't, was because the long list of ingredients on most brands just confused me. This protein powder is so so simple, I love it. I mix it into my coffee every morning and feel so so much better during the day. I didn't think I would feel the results so quickly. I just bought a $7 frother on Amazon this week and that has been a game changer, too! It blends into my coffee so much nicer than spoon stirring it! This unflavored powder I am now mixing into a lot of my dinners I make too. I mix it into rice, creamy pastas, creamy casseroles, etc. You can't even tell it's there if the recipe is already a little creamy!