Oh man I really wanted to like this, the flavor is ok. I appreciate that it has 20 g of protein per serving instead of paleo valley’s 13g per serving. But that’s about all it has going for it over the PA version. I’ve been putting it in hot coffee every morning and it just doesn’t dissolve all the way so the last 1/4 of my cup is almost unbearable to swallow. It also has just a tiny bit a bitter taste or maybe it’s some kind of herby taste in the background, I can’t quite put my finger on it. I also bought the chocolate and I’m hoping it’s better than the pumpkin spice, but I haven’t tried it yet.